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Beauty Lifestyle

NYC Mascara Review

Hello, everyone!!!! I hope everyone Had an amazinggggg weekend. I know we sure did!!! It’s now The end of February and that means March Break is right around the corner! How exciting. What are you and your families doing for March break? I have had a playdate with some of my daughter’s best friends from her old daycare lined up since the end of January! I absolutely can’t wait to get the kids together. They always have so much fun. And it’s really nice getting to chat with some other parents over coffee while they play.

That’s beside the point today though. Today I have gathered you all here to read about My thoughts on one of the mascaras from NYC. These thoughts are from years and years ago. I’ll be adding commentary along the way to see if my thoughts are still the same regarding the product. Along with updating any previous commentary I had made. Please bear with me. As this was one of my very first posts from way back in the day when I started my first website back in 2016.

I Found a New Mascara!

So recently I have found a new mascara that I am absolutely in love with. (By recently I mean back in 2016.) It has completely changed my makeup regimen! I have gone from using 2/3 different mascaras for my daily look to only having to use one!

My eyelashes are, in my opinion very short. (At least they were years ago when I never took my makeup off properly. And coated them heavily in mascara products.) I also have some sparse sections in my eyelashes where some have fallen out and have yet to grow back in completely. (Correction. They were picked out more than ever falling out. Because I had a terrible habit of picking my mascara off due to laziness.)

I have never liked curling my eyelashes after I already have mascara on them. I don’t like the stickiness it leaves sometimes on my eyelash curler. And I don’t find it to be too sanitary. That’s just me, though. (I still do not like doing this and now. I have a completely different technique for curling them compared to when I was younger.)

The Mascara

The mascara that has recently replaced my 3-step routine for eyelashes and turned it into one quick step is NYC’s Big Bold Curl Mascara. I picked this up at my local drugstore for about $4.99 If I can remember correctly. (I.Currently, no longer use this mascara or purchase many drugstore makeup items. I opt for paraben free where I can and vegan products as well as cruelty-free. Not all of my products hold up to the standards I want for them. But I’m getting my makeup bag there slowly.)

There are many things I have grown to love about this product. But, I will be honest with you, my first impression wasn’t all that great! It took a few tries for the product to grow on me. My first impressions of the product were that It was sort of a pain to use. It smudges very easily and I had to adjust to the new brush size because my eyes are small. It really takes a few times of using it to get the hang of how it works and coats your lashes best. But it is definitely worth it.

Mascara Tube

The Packaging:

The packaging it comes in is just simple like many other drugstore items. It has designs on the packaging to catch your eye. It’s by NYC meaning it’s one of the more economic options to choose from. Loveeee It for people on a tight budget! The tube itself is a nice Turquoise colour with a vibrant metallic purple colour for the lettering.

Mascara wand

The Brush:

The brush is big and bold indeed. It definitely gives you tons of amazing volume. I like the curvature in the brush. It allows me to apply it to my eyes and comb through them at a different angle fanning my lashes out more. The brush is so big lets me give my eyes a few swipes, maybe 2 light coats and I’m done. Make sure you let your eyelashes dry between coats to help avoid a little bit of clumping.

The Mascara Product Itself:

Okay, so the product’s packaging claims to offer us a mascara that has 12x the volume. With skyscraper length and 99% lift and No clumps!

The product is supposed to give your lashes a big bold curl. I am very pleased with the product now that I have been using it for a while. There are soo many reasons I love this product. And would recommend it to many women who want some more volume to their lashes. Even though the big brush took me a little while to get used to, it really did help fan out the lashes. And make them look longer.

I found that product also comes off very easily with makeup remover.

The Negatives:

There are only a few negative things I can say about this mascara. It is very wet and smudges easily. You really have to be careful and give it a few extra seconds to dry. I find that giving it that few extra seconds to dry also avoids clumping. I know the product says it doesn’t clump. But, I have honestly not come across a mascara that says it doesn’t clump and actually does NOT clump. Even at least a tiny bit.

(I have now and also have a new technique I use for the application that helps majorly reduce clumps.) Closer to the end of the night or more so just the more and longer I have the product on, it does tend to crumble a tiny bit. But, luckily for me, this starts happening when I’m already laying in bed a little while before I actually go to sleep.

I get out of bed and I use some cotton rounds and my Garnier Micellar Water to remove my makeup. This stuff works wonders, follow the link to view my thoughts on it! Now, To sum it up and break it down. (I no longer use the micellar water to remove my makeup. I use Norwex body clothes and I suggest you check out my post regarding Norwex. Making the switch to Norwex is well worth it.)

NYC Mascara makeup look


  • Big Big Brush
  • Thickly Coats Lashes
  • Makes them look longer
  • Comes off Easily
  • Gives lots of volume
  • Cost efficient


  • Smudges Easily
  • Needs extra drying time
  • Crumbles a bit after a long day

I found this photo which shows them nicely coated and dramatic looking. Definitely not the best photo I can get off them!

So that’s it for this post, everyone! Thanks for reading about why I have fallen in love with this mascara. I’m thinking now that I have done this post and realized how much I actually do love this mascara, I think it has just made its way into my Holy Grail of products. (It’s no longer there.)

Let me know what you ladies think about this product if you have used it. Did you absolutely love it or did you stop using it for whatever reason?

Don’t forget to check out Twitter and Instagram to see what I have been up to lately. I hope everyone has a great evening everyone! To check out one of my latest posts click this link! It’s the first post from a 12-part series!

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